WORK / DIRECTION · DESIGN · MOTION · FILM / 2013
Orangina Schweppes
A serious subject. An offbeat point of view.
The film.
01 / 01
A film for the launch of Orangina Schweppes’ 2013 sustainability report, mixing live action, photography, illustration, animation and stop motion.
The video could not load. Open the film directly.
THE BRIEF
Give the commitments a story.
Orangina Schweppes wanted a film to accompany the launch of its CSR report: something engaging enough to introduce its commitments to employees and support external presentations. The task was to make resources, packaging, recycling and working life understandable, with the group’s playful identity running through it.
Working with Transitions, I developed the creative approach and storyboard, then led the visual direction and compositing. The story was built around “Naturally daring for sustainable delight.”
- Client
- Orangina Schweppes
- Agency / project coordination
- Transitions
- Concept, direction & compositing
- Raphaël Méchet
- Production
- Pôle Nord Studio
- Character animation
- Evalie Hélie
- Character setup
- Robin Kobrynski · Océane Leflon
- Sound design & mixing
- Yann Levasseur / Les Écouteurs
- Voice-over
- Lemmy Constantine
THE CREATIVE RESPONSE
A little absurdity. A bigger picture.
L’Île aux fleurs was a starting reference for the narrative: a chain of apparently obvious explanations that gradually reveals a bigger picture. A deadpan voice-over links people, fruit, drinks and the planet, while visual gags give each connection an unexpected twist. Even the need for packaging becomes a small comic demonstration: drinks are liquids, and liquids need something to keep them in.
That offbeat tone shaped the image-making too. Photographed faces sit on illustrated bodies; everyday objects meet exaggerated gestures, changes of scale and drawn effects. Bright colours, fruit, bubbles and splashes keep the collage rooted in the Orangina Schweppes world, with the sustainability facts woven into the action.
FILM STILLS
People, products & pictures.
Photographic portraits, cut-out characters and bold colour carry the story from people to products. Real objects turn abstract ideas into visual sequences.
01 / Photographed faces, illustrated worlds.
02 / Inside the brand universe.
03 / Character animation and compositing.
04 / Turning a figure into an image.
STORYBOARD
Plan the story. Plan the shoot.
The storyboard established the narration, visual jokes and transitions, then mapped out how to make each shot. Its legend separates animation, photography, live action, stock footage and stop motion. This became a practical breakdown of what to shoot, draw, source and animate.
Shots 25–30 show that logic in miniature: sugar and energy lead to a deliberately literal demonstration with water, then to packaging, recycling and the people behind production.
05 / Storyboard overview: visual references, technique legend and shot sequence.
06 / Shots 25–30: from sugar and energy to packaging and recycling.
PRODUCTION
Shoot, animate, composite.
Production combined dedicated shoots of faces and expressions, the Orangina bottle and practical elements, alongside stop-motion sequences. The photographed performers became cut-out portraits, assembled with bodies and hands drawn in Illustrator. Character setups made it possible to animate poses, gestures and changing expressions.
After Effects brought those separate materials into the same world. I combined the character animation with backgrounds, filmed objects, particles and graphic effects, building the rhythm and transitions through compositing. The timing was then adapted to each voice-over, with sound design and mixing completing the film. French, English and Spanish versions were delivered in September 2013.
07 / Artwork and character construction in Illustrator.
08 / Character rigs and animation in After Effects.