WORK / DIRECTION · MOTION · FILM · VFX / 2014

Peugeot Avenue

Two films for the Champs-Élysées showroom.

The lion.

01 / 02

TEASER / 2014 · 00:35

A lion inspired by Bartholdi’s sculpture at Place Denfert-Rochereau wakes up, leaves its plinth and crosses Paris at night to reach Peugeot Avenue.

Live-action plates, 3D animation and compositing turn the bronze statue into a moving character, shifting between realistic surfaces, blue wireframes and shadows along the Seine.

01 / THE LION

A night in Paris.

The bronze lion lit at night in a close-up from the Peugeot Avenue teaser.

01 / The statue.

The lion transforms into a glowing blue wireframe against a Paris street at night.

02 / The transformation.

The shadow of the lion crosses the stone embankment beside the Seine.

03 / Along the Seine.

Reference photograph of Bartholdi’s Lion of Belfort at Place Denfert-Rochereau in Paris.

Reference / Place Denfert-Rochereau.

3D / DEVELOPMENT

Building the lion.

The original sculpture provided the reference for the character. Modelling, mesh detail, rigging and animation were developed for integration into the filmed streets of Paris. The images below show the reference photograph and stages of the 3D work.

Front view of the sculpted 3D lion model, showing the face and mane.

Model / Front view.

Dense polygon mesh of the lion’s head in a side view of the 3D model.

Topology / Mesh detail.

Top view of the full 3D lion model, including the body, paws and tail.

Model / Top view.

Untextured white render of the lion model against a black background.

Model / Render.

3D modelling: Clément Dartigues
Rigging / animation: Cyrill Calbac
3D rendering: Wassim Makni

Peugeot DNA.

02 / 02

SHOWROOM FILM / 2014 · 02:10

A mashup of Peugeot’s history and visual identity, made for the showroom screens. Footage and archive material supplied by Peugeot are recut and combined with original 2D and 3D motion design.

Historic emblems, typography, mechanical details and contemporary models move through a succession of graphic treatments. Fast cuts alternate with quieter passages, giving the film a visual rhythm designed to work without sound in the space.

02 / PEUGEOT DNA

Archives in motion.

The film moves between Peugeot’s archive imagery and newly designed graphic sequences: brand signatures, engineering, historic emblems and the 508. These four frames show the range of treatments within the same montage.

Brand signature / Motion design.

A Peugeot engine surrounded by red helix-like motion graphics on black.

Engineering / Graphic composition.

A historic Peugeot lion badge over red, yellow and multicoloured geometric graphics.

Heritage / Historic emblem.

A Peugeot 508 revealed through intersecting shapes and red light trails on white.

Peugeot 508 / Motion collage.

THE PROJECT

Paris, 2014.

Two films created with Auditoire for the reopening of Peugeot Avenue Paris and the reveal of its new façade on the Champs-Élysées in 2014.

The teaser brings a Parisian landmark to life and leads it towards the showroom. Inside, the Peugeot DNA film combines footage supplied by the brand with original motion design, bringing its history, visual identity and engineering into one continuous montage.

Client: Peugeot
Agency / production: Auditoire
Direction / art direction: Raphaël Mechet
Editing / motion / compositing: Raphaël Mechet
Studio: Pôle Nord
Year: 2014