WORK / DIRECTION · FILM · MOTION · VFX / 2014–2015

FileChat

The teaser. Then its producer’s story.

The teaser.

01 / 02

LIVE ACTION / TEASER · 01:45

A cat brings its team together through FileChat to share work, discuss files and choose a design. Live action, animated interfaces and visual effects turn a product introduction into an animal-led story.

The producer’s demo.

02 / 02

MOTION DESIGN / PRODUCT DEMO · 01:40

The teaser’s producer takes over and shows how he used FileChat to make the film we have just watched. The demo follows his production workflow through the app, from sharing the script and casting photos to discussing the candidates and choosing the lead cat.

THE PROJECT

One story, two perspectives.

The two films were conceived as one continuous story. After meeting FileChat through the cat in the teaser, we hear from the producer who made it. The production itself becomes the product demonstration.

I co-directed the project with Robin Kobrynski at Pôle Nord Studio, working on the concept, storyboards, editing, motion graphics and compositing for the teaser. Olivier Blaecke animated the product demo, with English scripts by Steven Marten.

Client
FileChat
Production
Pôle Nord Studio
Concept & direction
Raphaël Mechet · Robin Kobrynski
Editing & teaser VFX
Raphaël Mechet · Robin Kobrynski
Product demo animation
Olivier Blaecke
English copy
Steven Marten
Music & mix
Yann Levasseur · Les Écouteurs
Year
2014–2015

PRE-PRODUCTION / TEASER

Storyboard.

Storyboard for the FileChat teaser, with drawn scenes of Max the cat, the interface, cloud services and the animal team.

Teaser storyboard.

BEHIND THE SCENES / MAY 2014

On set.

Storyboards, animal performers and screens ready for compositing: photographs from the production in May 2014.

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