WORK / DESIGN · MOTION · FILM · VFX / 2015
Tour de France
A.S.O. / Auditoire.
Films for the Tour de France 2016 presentation.
THE PROJECT
Inside the ride.
Three films created with Auditoire for A.S.O., for the presentation of the 2016 Tour de France at the Palais des Congrès de Paris in October 2015.
The main film moves from the history of cycling into an immersive ride through gears, landscapes and streams of data. A countdown and a reveal of the campaign visual complete the set, designed for the event’s panoramic screen layout. Sound design by Sixième Son.
The stage design featured three screens: one main central screen and two slightly angled side screens, creating an immersive video environment.
- Client
- A.S.O. — Amaury Sport Organisation
- Agency
- Auditoire
- Design & animation
- Raphaël Mechet
- Sound design
- Sixième Son
- Event
- Tour de France 2016 presentation
- Year
- 2015
Countdown.
01 / 01
Clockwork, light and wireframe landscapes build the countdown to the presentation.
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The reveal.
01 / 01
An animated reveal of the 2016 campaign visual and its signature: “Partageons la passion”.
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