WORK / DIRECTION · DESIGN · MOTION / 2018
YouTube Music Launch
Launch at La Gaîté Lyrique, Paris.
The visual concept.
01 / 02
A montage of preview sequences used to present the visual concept: animated graphics, music imagery and compositions developed for the different projection surfaces.
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THE PROJECT
Music, all around.
For the YouTube Music launch at La Gaîté Lyrique on 18 June 2018, I developed the art direction and motion design of the event’s visual programme with Auditoire.
The project translated YouTube Music’s graphic language into a 270° environment in the main room, with additional sequences for the foyer and video booth. Vinyl records, album artwork, music videos and animated brand elements connected the different spaces.
The programme covered audience arrival, speaker introductions and the DJ set, with content adapted to the projection layout in collaboration with Synoptics. French, Italian and Spanish versions carried the launch messages across the venue.
Speaker introduction.
02 / 02
A short preview of the speaker introduction, showing how the sequence unfolds across the main screen and side walls.
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- Client
- YouTube Music
- Agency / event production
- Auditoire
- Art direction / motion design
- Raphaël Méchet
- Technical video design / projection
- Synoptics
- Photography
- Stéphane Aït Ouarab
- Place / date
- La Gaîté Lyrique, Paris · 18 June 2018
LA GAÎTÉ LYRIQUE / 18.06.2018
From preview to venue.
The visual programme in place, from the empty room and technical setup to the launch night. Photographs by Stéphane Aït Ouarab, for Auditoire.
Photographs © Stéphane Aït Ouarab / Auditoire.