WORK / DIRECTION · FILM · MOTION · VFX / 2014–2015
INA / MediaPro
Archives in motion.
INA.
01 / 01
A thirty-second advertising film built from images collected in the INA archives. Television, culture and collective memory are cut, layered and recombined into a continuous mashup, with compositing and graphic transitions connecting one fragment to the next.
The edit was developed alongside original music by Stéphane Bissières, giving the archive material a new rhythm.
The video could not load. Open this film directly.
INA MediaPro.
01 / 04
Created for the new INA MediaPro website, the campaign brings together three promises: more ideas, more services and greater openness. The main film combines the three sequences; each is also presented as a ten-second standalone edit.
The “more ideas” sequence, presented as a standalone ten-second edit.
The “more services” sequence, presented as a standalone ten-second edit.
The “more open” sequence, presented as a standalone ten-second edit.
The video could not load. Open this film directly.
THE PROJECT
A new life for the archive.
Two projects for INA, developed with Publicis Consultants between 2014 and 2015. Both start with existing archive footage and use editing, compositing, typography and sound to give it a new context.
The first film turns the archive into a fast-moving visual collage. The MediaPro campaign builds a modular set of short films around the professional platform’s new identity.
- Client
- INA / INA MediaPro
- Agency
- Publicis Consultants
- Direction, editing & motion design
- Raphaël Mechet
- Production — INA, 2014
- Pôle Nord Studio
- Original music — INA, 2014
- Stéphane Bissières
- Archive footage
- INA
- Years
- 2014–2015
INA / 2014 / FILM STILLS
Inside the mashup.
Four frames from the INA mashup: archive images connected through colour, compositing and unexpected transitions.
01 / A new signal.
02 / Worlds within worlds.
03 / News within news.
04 / A portrait revealed.